Posts Tagged ‘SEO’

Sick of The Blogosphere

June 13, 2008

Okay, it’s official.. I am sick of reading blogs.  I no longer want to read “social media” or “SEO” type blogs because they are honestly not saying anything new.  When I was first starting out, they were great, but now it is just the same old thing for a popularity contest.  Once something new comes out that is embraced, like Plurk, everyone rushes to their blog to be the first one to talk about it.  That’s fine.. and I get it but… I am too busy to care about blogging about these new tools and sites.  When something comes out, lets just assume I am using it!

I am also kind of sick of SEO blogs that are written in complete buzz words. Everyone is afraid of blogging seriously now because they might be accused of using poor strategies.  My opinion, if you a good strategist… you are probably too busy WORKING to blog.

I really respect bloggers who have slowed it down a bit and have decided to discontinue reading those bloggers who create bad SEO link bait to get traffic.  Sorry… I am too busy working to read these blogs now.

By no means am I upset about any of this.  I love my Twitter because I can see my peers links to their blog posts with titles and if I am interested, I will read it.  I no longer have to even go to my RSS reader.  In my opinion, if it is a Social Media or SEO blog and it is not using Twitter, than it is a bad blog. However, I am still reading some entertainment and music blogs through a reader.

From now on I am only going to use this blog when there is something really worth writing about.

Advertisements

Blogs you must Feed!

December 25, 2007

I had a weird experience today…

My mother (who doesn’t even have her own email address) and who I am teaching about SEO and blogging, sent me a link to the Top Rank Blog with a list of Must ReadBIGLIST SEO Blogs compiled by Lee Odden. Odden is one of my favorite bloggers and speakers.

Lee Odden

Going through the list, adding to my Bloglines, and reading reading reading! I have a lot of new blogs to discover. I found a few good ones like:

  • Internet News – A general internet marketing and search news blog by Gwen Harris.
  • Nic ‘n Cher – Nicola Young from Scotland and Cheryl Clark from Canada are thoroughly enthusiastic about SEO and PPC and the writing shows.
  • NewspaperGrl – Janet Meiners writes about internet and affiliate marketing.
  • SEOidiot – Paul Madden is a cartoonist, designer, salesman, blackhat, & SEO.

….It is a really BIG list and I have tons more feeding to do.

And of course there are the classics, including 10e20Chris Winfield and team blog about search marketing, social media and design.- Which was the first ever SEO blog I read, and is the perfect example Winfield gave as to why having the name 10e20, got them to the top of search and lists.

So my mother asked, “Why isn’t your blog listed honey?” And while this blog is totally a baby in the blogosphere, my other blog is listed!!

SEO Chicks – Julie Joyce, Lisa Ditlefsen and Anita Chaperon are women, or as they prefer to be called, “chicks” who know SEO and PPC. They decided after a few beers during a London conference that it was time to get some female attitude into the SEO & SEM blogosphere and here they are with lots of great photos from the recent SMX conference.

I just need to ask Odden to add my name!

Google vs. Ask

December 19, 2007

Today I was researching for a potential client and completely by accident I started using Ask.com. This client had no previous American made SEO work, PPC campaigns, poor social media, and a slowly declining reputation. It is visible on Google, Yahoo, and MSN alike.

Then, I checked it out on Ask.com, it looked surprisingly different. When you search this client, the results are outstanding. There are pictures and videos from Flickr & YouTube, Directions, maps, and it offers great related search options. The results almost offered some sort of social media profile for this client. It made them look awesome…. of course that doesn’t matter.

Of course we have all seen this “Can Your Search Engine Do This” Commercial:

In this commercial Ask is bashing the Google SERPS, but I am not sure how I feel about this. I am in no position to ever switch to Ask.com, nor will I ever want to. Am I really that Loyal to Google??? Are YOU this loyal to Google??

Of course I enjoy everything Google has to offer. From their tools, trends, e-mail, chat, and so on. But aside from all that Google shows SOME truth (aside from Paid links, Google owned higher ranking, etc). It shows the faults of SEO which is somewhat not shown at all in Ask.com

Ask was already a verb before it became a search engine, but Google was made a verb in the dictionary when it became the biggest.

It is completely debatable.

I’m a SEO Chick!

December 14, 2007

Earlier this year, I decided to add the SEO Chick’s blog to my feed.  As many people within the industry know, many blogs can get boring and tedious to read.  So I found the SEO-Chick blog really light and entertaining. Definitely a nice break after some of the others, and still enlightening and educational.

I even poked fun at SEO Chick, Julie Joyce’s post about Chimp’s doing SEO. Really it was just a call to her attention to be able to interview her. As stalkerish as it seems, I really enjoyed reading her posts.

I eventually started talking it up with some of the chicks via Facebook, after joining their group,  and decided it would be a great opportunity to meet them at Pubcon, Las Vegas.

I got a chance to meet a few of them and they were such smart ladies!  Therefore, I am so happy to be a part of the SEO-Chick blog and cannot wait to get started posting with such a great team of Chick Internet Marketers.

SEO-Chicks

Here are some SEO- Chicks minus Rebecca Kelley.

Thanks Chicks 🙂

Matt Cutts on the Hot Seat

December 7, 2007

This morning @ 9AM there was a Keynote Coffee Chat: Matt Cutts from Google on the Hot Seat, and it was great.

There were a ton of live bloggers typing away after everyone of Cutts words.

There were only around 15 questions asked and many were repetitive or silly.

Question 1: What is a typical day like at Google?

Answer: A lot of fun, new things come up everyday…… (typical answer)

Question 2: What’s the deal with Paid links?

Answer: The Official Google Blog shows a history of this topic. … Organic results are better for users.

There were many other questions, all of which I felt “avoided” the really good stuff. I mean .. of course he is Matt Cutts, and we are at a conference where I saw a man wearing a t-shirt that said “Don’t Tell Matt Cutts”…but come on!

For More on the Keynote Coffee Chat with Matt Cutts, read the Search Engine Round Table Recap.

Las Vegas PubCon 2007: Day One Recap

December 5, 2007

Craig NewmarkToday was day one of Webmaster World’s Pubcon and to kick off the event was Craig Newmark, the creator of Craigslist who now works in Customer Service. Nemark gave a brief history of Craigslist and stated that he developed the brand completely by accident.

Craigslist, is up to 9 Billion page views per month which is only 8 million page views more than it was 8 years ago. I really thought that I would be hearing bigger numbers here, but there is no reason for Newmark to complain.

Craig says: “I kind of suck as a writer”….and of course you can judge yourself by reading his Blog.

His advice to online marketers actually utilizing Craigslist is to not miss use the system and to of course analyze CL culture before you decide to actually use it as a marketing tool. Newmark says that it can be ethical to do SEM on Craigslist but it is important to play by the rules or you will be flagged.

Social Marketing 101 : the Playing Field

Speakers:

This session discussed Personal, B2C, and B2B Social Media strategies for brand value and longevity. It is encouraged to use YouTube, Google Video, etc to promote your business.

Monetizing Social Media Traffic:

Speakers: Vanessa Fox, Michael Gray, Alexander Barbara, Laura Fitton:

    • Fox discussed the importance of keeping traffic by creating viral material but also having secondary content to keep people interested.
    • Fox also spoke about Search Traffic being more valuable than Social Media Traffic because Search Traffic= determined views and Social Media traffic= web browsers with no specific target interest.
    • Gray spoke about generated sales through SMM being most effective for physical products, consumer goods, impulse sales, and gadgets.
    • Gray also stated that if used correctly Digg can generate traffic that is anywhere from 60-100 page views per second!
    • Fitton suggested using Twitter for business. She recommends twittering about sales, and specials.
    • Fitton also suggests that we should look to the future and help people “buy”

Link Building Campaigns & Strategies:

Speakers: Jim Boykin, Rae Hoffman, Roger Montti, Greg Hartnett

  • Boykins’ speach discusses submitting sites to directories, writing to people to generate relationships, proving your human, telling webmaster HOW to link back to your site.
  • Boykin also discussed the importance of research. It is important to make sure that all link building is relevant to your content.
  • Hartnett stated the importance that directories are NOT the same as Paid links. He discusses how good directories have good sites and they are NOT all paid sites. It also helps for relevant traffic. People who use directories are experienced searchers and are looking for something specific.
  • Hoffman discussed the ups and downs of outsourcing link development. She thinks it is much better to train in-house link developers and monitor their work carefully until they have their “license”.
  • Montti spoke about link buys and banner ads. He also stated how important relevance to content is imperative when buying links.

Social Media & Search:

Speakers: Misty Locke, Chris Winfield, Liana Evans, Bill Hartzer

  • Hartzer discussed the keys to a successful SMM campaign: Vote, Participate, Add Friends, and Build Your Profile. “Do your daily homework”
  • Evans spoke about starting conversations to introduce your brand. She gave an important case study of the hardships of promoting competitive industries.
  • Winfield’s presentation gave terrific examples of why Search Marketing should always be using in conjunction with Social Marketing. He also shared a case study which proved that sales can be generated by Social Marketing if the correct approach is taken.
  • Winfield brought up important facts about traffic. Google traffic is sustained but the Digg effect can usually bring 10-50K visitors within 24 hours. Digg having the ability to influence the social media, should always be used along side SEM.

Pubcon Session

Interview with Seo Chick: Julie Joyce

October 30, 2007

After attacking her post about Monkeys Chimps doing SEO, I decided to ask Julie Joyce for an interview. With a name that sounds like the name of a 5:00 News Weather Reporter, Julie co-owns Stroud (a SEO/SEM company) and Link Fish Media with her husband. She is extremely talented in the field of SEO and is a big music fan.

julie.jpg

So at around 12:30 AM the other night I put together all the questions I had for somebody I definitely look up to and respect.

#1 How did the 2 Seo-Chicks meet?
There are actually 4 of us who consistently write for the blog… Lisa and I just have the biggest mouths. I had briefly met Lisa at a LondonSEO party back in February of this year. I immediately liked her since she seemed completely insane and was Norwegian. How can you NOT like a Viking? It truly feels like I have known her forever now. She is one of my favorite people in the whole world and I completely adore her. Sounds sappy, but I seriously do. I’ve known Anita Chaperon for much longer, as we met around 18 months ago and worked together for awhile. Anita is the woman I wish I could be…very logical, never acts like an idiot in public, always has perfect hair, never says the wrong thing, etc. Those two got to talking at a later LondonSEO and decided to do something in the industry, and Anita mentioned my name as being a good third person so there you go. I actually just met Judith Lewis for the first time in person when I was in London a few weeks ago. It’s amazing how well we all fit together. They’re all women that I am friends with, and all women that I would have hand-picked if I had started the blog myself.

 

Lisa deserves a ton of credit for putting everything together and constantly being the face of the blog.

#2 How did you get involved in the SEO world?

It was actually kind of an accidental thing… A vacancy opened up on the SEO team where I was working, and they asked me to do it since I was the only person in the office with anything other than a straight technical background, having an English degree. I’d actually spent time on almost every team there at that point so it was one of those things where it’s not truly being asked whether you want to do it or not, it’s like an order that’s given in a nice way. It turned out to be something that was very intuitive for me as well though, and then I became the head of the team and learned more in a year than I thought was possible.

It was a very lovely turning point in my career because I was really sick of programming at that point and couldn’t imagine doing that for the next few years.

#3 Was it very hard to start your own company?

Is it very difficult to work with your husband in this industry?

It was insanely easy actually, but we were very lucky. My husband Jay landed a major client without really trying, so the financial backbone was there. It soon became a matter of whether I should stay at my old job and keep that security, or take a chance and join him. I don’t think that starting a company is usually as easy as it was for us. We’ve just started another one as well, called Link Fish Media, which handles large-scale link development work. Starting that one and working out the details was a bit harder than starting Str0ud, simply because we ended up hiring a few people to work for us.

Many people have asked how it felt to take such a chance, but Jay is the one who made the leap and I took longer to join him, so it honestly was not all that scary or difficult. I can recall a few moments of panic in the beginning but now I’ve gotten used to it. I actually worked with Jay at my previous agency as well, in the same tiny office! So we’re very used to each other and it generally works out.

There are certainly moments when we want to kill each other, but we try to never get too involved in the same exact things at the same time. I do tend to be slightly less nice to him than I would be to someone else because I’m so comfortable with him, which is why he drinks so much and does a lot of groaning in the corner with his arms wrapped around his knees.

However, that’s a nice outlet for me since I don’t feel the need to tiptoe around him and be nice when I really want to strangle him.

#4 What are your most favorite conferences to attend?

Do you find it easier or more difficult as a female attending these conferences?

I thought that the first SMX in Seattle was the best one so far. I’ve been to several different ones but that one had the best food (and good vegetarian food) and it was in one of the best cities on earth so I’ll pick it as the top choice. I think that it’s quite easy to be a female at a conference. I wouldn’t recommend eating a cream-filled eclair when you’re the only woman in a circle of men though. It’s certainly not a predatory industry, not that I have seen.

You don’t tend to have guys lurking around dark corners waiting to jump out at any halfway-decent female who wanders past, like in social work. I haven’t met anyone at a conference who’s been a jerk or rude or anything, so I don’t think my being female really has any effect on anyone else honestly, other than the guy who kept saying Lisa and I were like hot smart cheerleaders.

#5 Do you think Classic SEO is dying?

It does feel that way at times.

Of course my version of Classic SEO was cloaking the bejaysus out of most sites. I hated to let that go…there’s a big focus on new media now with everyone into social media marketing and optimizing videos and podcasts and voting on sites, etc. SEO has become more fun though, I will say that. It’s become more challenging, but it’s also easier to find help when you need it now, with the proliferation of really quality blogs out there with knowledgeable people actively writing about what they do. Forums were bigger back when I started, and there was a sense of not really wanting to let anyone know who you were so that you wouldn’t leave the door open for someone to figure out what YOU were doing and either do it better or report you.

I think that has definitely changed, and for the better.

#6 What do you think is next in this ever-changing industry?

I’ve actually thought about this for quite some time. I wish that I had some idea of what could be next, but I honestly don’t. I thought social media would have gone a bit sour by now so my opinion on things like this is mostly invalid.

The beauty of this industry is its constant change, and I think that being able to accurately predict the next change would take some of the fun out of it.

Of course, I’m saying that because I lack vision.

#7 Do you think that tools like Facebook are better than the constant challenge of using Digg, Reddit, etc?

I do, yes. I love Facebook.

I make fun of it, certainly, but I absolutely love it. I love boring other friends with the minute details of my life, but I don’t find theirs boring. I’m really not a huge fan of sites where people vote for things. I think they are great for many reasons, but I am not that interested in what everyone else thinks is great when it comes right down to it. My likes and dislikes are quite different from most people that I know, so unless the majority of the people who use those sites start liking old punk rock and Philip Roth,

I’ll stick to poking Lisa on Facebook.

#8 Where do you see yourself in this industry in 5 years?

Hopefully being driven around town by some hot young SEO geek who has good taste in music and likes to buy boots for me as a token of his appreciation for being employed. One who makes perfect iced lattes and cleans the house in under an hour.

Is this a serious question? OK…I honestly have no idea.

I’ve not even been in SEO for 5 years yet, and 5 years ago I never would have predicted being the owner of two SEO companies and traveling around the world all the time.

I’d hope that both companies would still be going strong in 5 years and that I would still be in the thick of things.

#9 Whats your advice for me as a newbie “Chick” in this industry?

First of all, I think it’s great that you’re willing to call yourself a newbie.

This industry would go nowhere without new people coming in, asking questions, and shaking things up. As a female new to the industry, I would advise you to never dumb yourself down, but also never go overboard trying to prove anything.

Just be who you are, and everyone will respond to it.

People will argue back and forth over whether being female even matters in this industry, but whether or not it does, don’t ASSUME that it does. Wait and see. Maybe you’ll be treated differently or badly because of it, but give everyone the benefit of the doubt.

#10 Are you ever planning on inviting new chicks to write for the blog?

We really would love to! We have a new guest post series that’s about to debut, and we have several invitations out there already.

We’ve received some seriously fantastic comments from other SEOs about the the blog being something enjoyable to read, so we want to maintain that no matter what. We’re definitely not set on never asking anyone else to join, but we’re trying to let things happen organically.

I think that the guest post series will be really nice, since we’re very interested in other women writers. We like the offbeat, as you may have noticed. We never want our blog to become a stodgy one, where you almost fall asleep reading it.

If the right blogger came along, I think we’d let her in provided she agreed with absolutely everything we said and promised to talk about how lovely we all are whenever possible.

So much thanks to Julie and the rest of the SEO-Chicks for keeping the HOT in SEO and attitude in Blogging.

Monkeys can do SEO?!

October 26, 2007

I am a fan of the SEO Chicks Blog.

I love the content they have and I am a fan of women hard at work in this powerful industry.  But today they blogged about Monkeys doing SEO. Obviously, they were trying to state how easy it was to do SEO.

Yes, Chimps are smart and communicate very well. They are the closest related animals to humans. And maybe it’s that I haven’t met many talented humans but I am positive that it is not so.

Yes, 12 year olds sometimes do a better job at SEO than older people with degrees in Internet Marketing.  But SEO can be very hard.  To do SEO well and receive good ROI, it takes skill and attention.  It takes somebody who is willing to change work flow at the drop of a… banana.

Maybe it was a content filler.  I am just stepping through the door of this industry and I learn something everyday.  It is a very complex industry and takes people who are truly dedicated to the work and the late nights.  Do monkeys have this attentiveness?

I would love a chance to interview one of the girls from SEO-chicks and get their advice.  If it is so easy, hook a sister up!

Going to Webmaster World’s: PubCon 2007 Las Vegas

October 24, 2007

I found out about PubCon in Las Vegas and at first thought that I wasn’t ready to attend such a grand event. But, why should I think that?? The site, clearly states:”Who should attend?

If you are involved in the production, marketing, or management of a internet web site – this is a must attend event.

Topic Areas To Be Addressed and Discussed:

* Search Engine Marketing, Optimization, Advertising, and Usage.
* Website Publishing. Technical grit as well as overall management.
* Website, domain, and Ecommerce site management.

During the time of the convention I will be managing 3 websites (2 being E-Commerce)and overseeing the development. * This was an old post on my other blog, and since then I have obtained new clients!

I have really learned a lot just through eBooks alone, but of course I’m still a beginner. I work side by side now with a development company and they have taught me so much.
I might not write code for my websites, but I have A LOT to do with every little thing. It’s become something I have a real passion for and I want to absorb it all! What better way than by just jumping in. I really look forward to this convention being extremely educational as well as a way to meet people who are doing what I want to do.

At first I was a bit intimidated by going to something like this, but having the support of my employer and the drive to learn more has definitely made me very confident that it will be tremendous for me. Also, it will definitely prep me for my Certificate in Internet Marketing.
I’m very excited but also very nervous. This will be my first ever business trip and I will be going alone to Las Vegas for 4 nights! I’m not so much interested in the night life part of it (I know this sounds like a lie), but more interested in waking up by 7:30 to be able to attend all the speeches on topics like: Brand Management, Affiliate Strategies and Content Strategies, E-comerce and Shopping Cart Optimization, Word of Mouth Marketing, Press and Public Relation Campaigns, Travel Sites, and more…
I booked the Las Vegas Hilton which is a short walk from the Convention Center with hopes of networking with other people who are attending the convention. My plans are not to drink or gamble but to mingle and learn. (* Well…. )I look at PubCon as a huge opportunity to learn and create.

I am really excited to go with my ever so talented friends at 10e20, Chris & Danielle Winfield. Chris will be speaking at the convention on the first day… So don’t miss him because he is so smart when it comes to SEO. He recently spoke at SMX and got amazing reviews. I have been lucky enough to receive great pointers from him when it comes to SEO and SMM.

I look forward to seeing everyone at Pubcon, networking, drinking and learning. If you will be attending, contact me! I will be staying at the Las Vegas Hilton, across from the Convention Center.  Add me as a Facebook Friend!