Posts Tagged ‘Mac’

iPod Loyalty

January 10, 2008

ipod It was only two holiday seasons ago that I received my first iPod as a gift from my parents. I was a bit later than the crowd, having enjoyed CD’s and being a musician, not wanting to go digital for what it was doing to the music industry.

It was in my Music Business class in college that it dawned on me that there was no way out and my love for music, gadgets, and culture must evolve and begin to use digital music gadgets.

Automatically, I wanted an iPod. Who had a better marketing campaign, acclaim, and cutting edge design? No other player would be acceptable. When I received my first iPod Nano that holiday season, I was really excited to take part in the downfall of CD sales.

Two years later having been surprised with a 3rd Generation iPod Nano, I have noticed that people who use iPods usually never make a switch to any others like Microsoft’s Zune, or Creatives, no matter how many great reviews these products receive. Surely, other brands have loyal consumers of their own, but it is nothing compared to Apple.

Apple’s release of the iTouch and iPhone this past year continued to further the domination of the industry. The appeal of the brand is just too much to resist. If I wasn’t equally loyal to my Blackberry, I would have purchased an iPhone.

The iPod 3rd Generation Nano is fantastic. I give it 9/10. CNet gave it 8/10 because they were not crazy about the new size, which I agree with. Ergonomically, I am not comfortable holding it….yet. I also love the 3 games it comes with because I am one of these people who can’t always read on my 2 hour train ride home.

Becoming so loyal to the Apple brand also made me feel more comfortable switching operating systems. Scary huh?

It made me wonder: How much popular is Nelly Furtado now compared to her pre-Apple branding days?


Making the Switch: PC to Mac

November 7, 2007

During the last 6 months, I have been using a Mac G4 in my office at Flower Publishing. At first I was in a bit of a shock. But like any “early adopter”, it came easy. I love using all of the programs, plug-ins, and the usability of the machine itself.

It wasn’t the nifty commercials and it definitely was not the price difference.

After work I would get home and use my Sony Vaio laptop (that I love) and type in the wrong codes for “copy/paste”, forget about the right click function, etc. Basically, I could not use both PC and Mac in one day.

There are many things I find easier to do on Macs. The main thing being multitasking. The dock alone makes it easier for me to know what is going on at all times. It helps me to remember all windows and programs I have going on. I am infamous for starting a project and forgetting I had it open until the moment I shut down.

Secondly, with all the reviews I have been reading about Apple’s new operating system, Leopard, I am eager to try it out. Leopard reviews are flooding in, and they are all positive. Of course I will wait until my birthday to get probably a G5 Powerbook Pro, but it will give me enough time to research as much as possible.

According to this article that I found on the TUAW (The Unofficial Apple Weblog) : PC Mag gives the OS a whopping 4.5 out of 5: “Leopard performs all such tasks even better than previous versions did-and Leopard is the only OS on the planet that works effortlessly and intuitively in today’s world of networked computers and peripherals. Leopard is far from perfect, but it’s better than any alternative, and it’s getting harder and harder to find good reasons to use anything else.”

This is difficult for me because I have been using PC’s since I was 12 years old. I had my very own PC at the age of 14 and have gone through 3 since then. But I think this might be the right direction for me.

I am going to purchase a G5 powerbook because I need to:

  • Organize Clients
  • Organize design ideas
  • Carry around a lighter laptop
  • Increase work flow
  • Work more from home
  • Record music in my studio
  • Sit in Starbucks with my hot new G5 (just kidding)

If anyone is currently using Mac’s Leopard and would like to send me advice. Or if anyone has ever made the big switch from PC to Mac and would like to send more advice.. My Eyes and Ears are Wide open!

There are a ton of switching guides on various blogs like this one on LifeHacker, but more knowledge is greatly appreciated.