Posts Tagged ‘ipod’

iPod Loyalty

January 10, 2008

ipod It was only two holiday seasons ago that I received my first iPod as a gift from my parents. I was a bit later than the crowd, having enjoyed CD’s and being a musician, not wanting to go digital for what it was doing to the music industry.

It was in my Music Business class in college that it dawned on me that there was no way out and my love for music, gadgets, and culture must evolve and begin to use digital music gadgets.

Automatically, I wanted an iPod. Who had a better marketing campaign, acclaim, and cutting edge design? No other player would be acceptable. When I received my first iPod Nano that holiday season, I was really excited to take part in the downfall of CD sales.

Two years later having been surprised with a 3rd Generation iPod Nano, I have noticed that people who use iPods usually never make a switch to any others like Microsoft’s Zune, or Creatives, no matter how many great reviews these products receive. Surely, other brands have loyal consumers of their own, but it is nothing compared to Apple.

Apple’s release of the iTouch and iPhone this past year continued to further the domination of the industry. The appeal of the brand is just too much to resist. If I wasn’t equally loyal to my Blackberry, I would have purchased an iPhone.

The iPod 3rd Generation Nano is fantastic. I give it 9/10. CNet gave it 8/10 because they were not crazy about the new size, which I agree with. Ergonomically, I am not comfortable holding it….yet. I also love the 3 games it comes with because I am one of these people who can’t always read on my 2 hour train ride home.

iPod
Becoming so loyal to the Apple brand also made me feel more comfortable switching operating systems. Scary huh?

It made me wonder: How much popular is Nelly Furtado now compared to her pre-Apple branding days?

Advertisements

My Lack of Attention leads to My Lack of Interest

December 28, 2007

ADDEvery morning, while I am on the subway, I like to do many things at once….. but I tend to pile these things on top of each other. Before I walk out the door, my iPod is on. Once I am waiting for the bus, I am texting, reading blogs, planning campaigns, twittering, reading my Facebook messages, and my e-mails. When I finally make it to the subway, I am e-mailing, still planning campaigns, and playing games on my Blackberry. (2 weeks with my Blackberry and I can’t imagine life without it!)

Now Remember- All the while I am listening to music, but how much do I care? I was very disappointed in myself this morning when I realized that I totally neglected being interested in “In Rainbows”, the latest Radiohead album. The whole album is on my iPod, I have read multiple music blogs who named it the best album on 2007, and I don’t even really know the album too well! As a huge music fan, and more importantly, HUGE Radiohead fan…what went wrong?

Radiohead even had to change marketing formats to adjust to their audience (who I am sure is a lot like me)… It was a smart move on their part!

VS ipod

Has my love for gadgets, multi-tasking, and all-things-web taken away from my simple pleasures?

There used to be a time when I bought a CD (what’s that?) and put it in my CD Player and listened to the whole thing on repeat in my room for hours. With everything that I am forced to keep up with everyday, 500 billion things on my to-do list, how will I ever regain attention for things I am interested in?