Posts Tagged ‘Facebook’

New Facebook is GREAT!

September 12, 2008

For the past month or so I have been playing around with the new Facebook.  It changed again the other day, and it was broken for an entire day.  I was losing my mind.  I am noticing that many of my non – internet – marketer friends are still not on the new Facebook as I believe we are still 30% away of everyone utilizing the new Facebook.

There is instant hate when people use the new Facebook.  However, it grows on you.

What I love about the new Facebook :

  1. The ability to comment on your friend status
  2. Live feed
  3. Ability to filter out  your feeds from Pictures, posts, updates, & top stories. This gives me much more organization as my friends list continues to grow.
  4. Application bar at bottom with favicons.
  5. Notification red flags. It is super important to know when I have an update (Even though I get it on my Blackberry too).

There are plenty of things I don’t like… including the top and bottom Application section (have to please the big spenders!) .. But since things are currently changing I will wait to post a “Things I don’t like about the new Facebook” post later!

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Twitter People You Should Follow

April 18, 2008

Twitter obsessed and starving for social success, the new Twitter follow referring site Twubble is awesome.

If it catches on than many users will be vewy Twubbled by the amount of follower requests they are receiving. Haha.. get it? Twubbled?

Anyways…

Another downfall to it… It will always suggest you befriend @scobleizer (if your not already). This is because it works based on common followers, just like Facebook’s; People You May Know, and not based on interests or similar terms. And it is listed from most important Twitter users to least important, as you can tell.

For some reason this Facebook feature, while I understand it, really bothers me because tons of people are requesting to be my friend. Thankfully I have enabled the new Facebook privacy settings

I am definitely going to take advantage of Twubble and expand my network! So if @Frozen2late requests to follow you… now you know why.

I Love Facebook Advertising

March 13, 2008

At this point Facebook should know that I bite my nails!

FacebookAdvertising

10 Websites that Lived in my Tabs during 2007

December 27, 2007

Mozilla2007 was a huge year for Web 2.0 and my Firefox browser! Becoming almost unbearable, there are multiple sites that must be updated and checked on an hourly basis. Thank goodness for RSS readers. With the uproar of Social News, Social Media, and the overwhelming number of blogs to read, I thought it was about time to pay homage to the sites that have been living in my Firefox tabs.

  1. Facebook– As I discussed in my latest SEO Chicks post…this was the year of Facebook.                                                                                                                             Facebook
  2. Stumble Upon– This great tool can generate huge traffic spikes or keep you entertained for hours. Don’t forget to “Stumble” all my posts. There is also a topnotch Facebook application for Stumble Upon users. Stumble
  3. Digg*- Such controversy that I can’t help but to partake. Digg is often fun but also really annoying. I keep it open in my browser because I have a lot of friends articles to digg. “Gotta Digg”                                     digg
  4. Twitter– I’m really on the fence about Twitter. I get it and its fun and a great attention getter for 5 minutes… I’m not sure if I could ever get used to doing it. I tried doing it from my Blackberry, from IM, from the website, and I just don’t think it’s for me. However, I keep it open to read about my friends who love twittering.twitter
  5. Sphinn-Quite honestly one of the most addicting Social News Sites to pop up. It’s like an instant update of the industry. If I missed something while reading my daily feed, I get caught up on Sphinn. And of course its great to be able to give friends and mentors the props that they deserve. It’s like a huge community that is feeding each other!                                                                                                                                   sphinn
  6. Mixx- Even though this site is still very new, and I don’t see the word “beta” dissapearing anytime soon, it’s fun! It has fresh appeal to me and in my opinion is a lot easier to use than Digg, so it lives in my tabs!mixx
  7. Mashable*- A social news blog that updates so frequently, I am forced to read and re-read daily. Because I tend to get fustrated when I see the number (319) in my feed headline, I usually revisit Mashable during the day outside the reader!                                                                                                               mashable
  8. Engadget– The insanely popular gadget blog that in my opinion is as important to read as any blog. I’m a gadget fiend, and I love reading about new technology… I just wish I could afford half of the things reviewed on this blog.                                                                                                                                                      engadget
  9. SEO Book– The guy who wrote the book, Aaron Wall, has such useful website and blog! I research keywords using his tools all the time as well as use his SEO plug-in for Firefox. I keep his latest research tool open all day long.                                                                                                                                 SEO Book
  10. Gmail/Chat- OK, this is a given…but it lives in my tabs and on my Blackberry! I am a big fan of G-mail and G-Chat. A few weeks ago AIM integrated with G-Chat and now this is the most important tab on my browser. Last week, I had an issue with my Gmail account and I couldn’t sign in…. I felt like a part of me was missing. G Mail

* These sites are most often read using my Bloglines reader.

Bloglines

Huge Facebook News!

December 13, 2007

After reading this post on FaceReviews, I couldn’t be happier. Seems like Ultra power site, Facebook has finally lifted the word “is” from it’s status updates!

“Yet another example of facebook listening to users. I actually liked the word “is” being forced in status updates. It made people write more action oriented status updates. I am sure the members of the facebook group to get the word “is” dropped will be rejoicing when they awake in the morning.” – FaceReviews

Although part of me really liked the word “is”, it gave people a reason to have to think of a creative little slogan as to what their status was. What was once a challenge, now gone.

“Social Media is about breaking down barriers to engage in conversations”

November 14, 2007

Social Media is about breaking down barriers to engage in conversations.”

“Relationships are the new metric for ROI.”

-These are just two quotes from an amazing blog post I read today. “Conversational Marketing Vs. Market Conversations”

It really gets me thinking… With all the hype on Social Networks and people being put together by grouping, and links, does everyone become a salesman/ or marketer?

In my experience, ever since customized AOL Member Profiles, people have been selling themselves. Now with the Myspace & Facebook evolution, everyone has a crooked picture (the angles) and they are promoting a blog that they are trying to sell ads on so they wont have to work at Starbucks….. (I guess that was harsh) But what about us, the online marketers who really have business to promote…. a lot of times we fall in the cracks.

It almost seems that all online marketers, must must must be  prominent figures amongst many in online communities.

A lot of marketers I have spoken to even do most of their work on online communities. Get to the top of your community, target your fans, and promote your product. This is the formula I see every day.

In “Conversational Marketing Vs. Market Conversations”, Brian Solis discusses the right way to be a marketer in a place where everyone is a salesman. We must all listen to the market, before we participate. This taught me a lot because many times I feel so eager to just jump into the industry, instead of sitting back and observing the entire spectrum.

The best way to do even the most important aspects of Search Marketing (PPC, Keyword Advertising, PPL, etc) is to analyze your market for a period of time until you feel completely ready to promote to the target. And these methods are considered “traditional”, yet still completely necessary.

So while it is tempting to jump head first into the industry, it is also important to understand how everything works and to prepare for the future, because this might be “The Year of Facebook”, but who knows what next year will bring.

… The ironic thing about this is the fact that I found this posted on Sphinn. It was posted by “Lyndon”, (a top “Sphinner”)and while I don’t know who he is… I know he posts some great articles on Sphinn!

Facebook for Business: This Changes Everything.

November 12, 2007

I recently took a short hiatus of a few days just to catch up. I come back and all of a sudden there is Facebook business. So I quickly go over to my favorite Facebook blog: Face Reviews and read this: ” The New Facebook Pages just went live 2 hours ago. Business, bands, etc. can now set up a Facebook Pages page. This is really a pretty solid experience and bug free right out of the gate. This is an easy way to get your brand onto facebook. The features are fairly robust and work very similarly to facebook groups. Except there are actually pushes of data to tell people about action from the pages. Nice! You can actually have “Fans” which is kind of cool.”

After taking a look into each section, it seems really wonderful. However, it is really confusing to search for other businesses, bands, artists, etc. Or that could just be me. I’m sure as time goes on, most people in the Social Media realm will catch on, changes will be made, and it will be another great tool to promote business online. It almost makes it simple enough to sell your product online without even having to have a website……Oh wait- That’s exactly what it’s doing!

After building your companies Facebook Page, you can promote your page to your target audience, Create Polls, Research your target, Get stats, etc. There is even an Overview section where you can track your progress with traffic reports. Of course I believe you still have to track your own sales.

It really is quite complex! You can add just about anything to your page and utilize different applications as well. Kind of makes me wonder what level of success I could have brought my band to with this tool, considering how we used our Myspace, and we did that the hard way (sending single messages to potential fans). We were lucky if we sold one t-shirt in a month.

In my opinion, Facebook Pages should be kept simple like Red’s. It is important to supply enough gloss to the page to promote the actual product but I certainly do not want to see things “pimped out” or blinking. The true appeal to Facebook is that it is consistent on keeping things simple….with the exception of Applications (which I will get into at another time).

For more updates on Facebook Business- read the Face Reviews Blog.

Sugarrea’s Reasons to Use Facebook

October 29, 2007

    I am a big fan of Rea Hoffman’s Sugarrea blog. She is one of the most knowledgeable woman in SEO, aside from the SEO-Chicks.  She also tends to give really great advice as to using Facebook professionally. Whenever approaching clients about using Facebook, they frown and say “That Myspace stuff is for kids.” However by referring back to Rea’s tips and advice, clients quickly understand how important Facebook is in terms of reaching a target.

                                                       sugarrea.jpg

In her last post, she discusses the ever-growing power of Facebook.  She pointed to the demographics compiled by Facebook Flyers :

Anyone interested in how to use Facebook in a more affective way should definitely add her blog to their feed.  

According to Sugarrea:

“It appears they may be the first social network to “get it”.”

And I couldn’t agree more.

Ad Tech NY is coming!

October 28, 2007

For anyone interested in new marketing, Ad Tech NY is the place to be on November 5th. This 4 day event will have tons of speakers, sponsors, exhibitors, booths, and of course parties!! (Because networking is the most important part).

From Ad Tech NY:

save these dates for the 2008 show

Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it’s all here, under one roof. ad:tech… the business of modern marketing.

In my opinion as a beginner in the new world of marketing; it is extremely important to push your way into each and every event/conference having to do with marketing. Because the industry changes within seconds, the only way to stay up to date is to meet and correspond with people in the know.

Ad Tech is conveniently at the New York City Hilton, and various parties to follow. List of Parties on the Ad: Tech blog.

           

Any young marketer can go to school and get a BA in marketing, but without following up education with these conferences, your marketing tactics are yesterdays news.

Out of curiosity, I was pondering around Craigslist’s job postings to research requirements for the Internet Marketers position of various companies. 9/10 of them did NOT require a BA Degree. Instead all positions wanted to see proof of accounts on Facebook (also proof that you have created promotional groups within!), Del.icio.us, Reddit, Sphinn, etc. On top of those requirements, it was mandatory to e-mail the possible employer your blog in which you post about Web 2.0. And of course it is easy to apply to jobs by sending a link to your Linkedin.

It was only about 8 months ago that I started looking for a new job in the marketing field, and these tools were not as visible or easy to use to get desirable jobs. Almost makes me wish I started the job search later on… but everything happens for a reason.

If you will be at Ad: Tech NY or know about important network parties affiliated with Ad Tech, please get in touch with me!

What does it feel like to be Mark Zuckerberg?

October 25, 2007

As everyone knows by now, Microsoft paid $240 million for less than 2 percent of the online social networking site.

Of course many were rooting for Google to take a piece of the ever growing Facebook monster. Many people argued that the philosophy of Google & Facebook just meshed well.

For Microsoft obviously this is perfect. Google dominates mostly all of the ad space we are staring at for 10 hours a day. This will allow for Microsoft to take a nice chunk of this market. And with Facebook’s 50 million daily users, it is a wonderful place to sell ad space.

But here is what I am wondering:

What does it feel like to be Mark Zuckerberg?

He is a 23 year old, speckled face, Jewish boy from New York who just happened to create a software that would rate his friends, making him the CEO of Facebook.

But is he lucky? or genius?

The billionaire is seen only in Adidas flip flops … in ever single picture taken of him. Surely he can afford better flip flops.

But really how does it feel knowing that you have created something that has changed the world?

…Lucky.

The official news from CNET states, “Facebook has invited some of its closest advertisers to an event on November 6 in New York,” a statement from the company read. “As part of it, Facebook executives will discuss new approaches for advertising online. We are not sharing any further details.”

This refers to Ad:Tech at the NYC Hilton, and guess who just received her press pass?!!

ME