Posts Tagged ‘Ad tech’

Ad Tech NY is coming!

October 28, 2007

For anyone interested in new marketing, Ad Tech NY is the place to be on November 5th. This 4 day event will have tons of speakers, sponsors, exhibitors, booths, and of course parties!! (Because networking is the most important part).

From Ad Tech NY:

save these dates for the 2008 show

Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it’s all here, under one roof. ad:tech… the business of modern marketing.

In my opinion as a beginner in the new world of marketing; it is extremely important to push your way into each and every event/conference having to do with marketing. Because the industry changes within seconds, the only way to stay up to date is to meet and correspond with people in the know.

Ad Tech is conveniently at the New York City Hilton, and various parties to follow. List of Parties on the Ad: Tech blog.

           

Any young marketer can go to school and get a BA in marketing, but without following up education with these conferences, your marketing tactics are yesterdays news.

Out of curiosity, I was pondering around Craigslist’s job postings to research requirements for the Internet Marketers position of various companies. 9/10 of them did NOT require a BA Degree. Instead all positions wanted to see proof of accounts on Facebook (also proof that you have created promotional groups within!), Del.icio.us, Reddit, Sphinn, etc. On top of those requirements, it was mandatory to e-mail the possible employer your blog in which you post about Web 2.0. And of course it is easy to apply to jobs by sending a link to your Linkedin.

It was only about 8 months ago that I started looking for a new job in the marketing field, and these tools were not as visible or easy to use to get desirable jobs. Almost makes me wish I started the job search later on… but everything happens for a reason.

If you will be at Ad: Tech NY or know about important network parties affiliated with Ad Tech, please get in touch with me!

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What does it feel like to be Mark Zuckerberg?

October 25, 2007

As everyone knows by now, Microsoft paid $240 million for less than 2 percent of the online social networking site.

Of course many were rooting for Google to take a piece of the ever growing Facebook monster. Many people argued that the philosophy of Google & Facebook just meshed well.

For Microsoft obviously this is perfect. Google dominates mostly all of the ad space we are staring at for 10 hours a day. This will allow for Microsoft to take a nice chunk of this market. And with Facebook’s 50 million daily users, it is a wonderful place to sell ad space.

But here is what I am wondering:

What does it feel like to be Mark Zuckerberg?

He is a 23 year old, speckled face, Jewish boy from New York who just happened to create a software that would rate his friends, making him the CEO of Facebook.

But is he lucky? or genius?

The billionaire is seen only in Adidas flip flops … in ever single picture taken of him. Surely he can afford better flip flops.

But really how does it feel knowing that you have created something that has changed the world?

…Lucky.

The official news from CNET states, “Facebook has invited some of its closest advertisers to an event on November 6 in New York,” a statement from the company read. “As part of it, Facebook executives will discuss new approaches for advertising online. We are not sharing any further details.”

This refers to Ad:Tech at the NYC Hilton, and guess who just received her press pass?!!

ME