Archive for the 'Uncategorized' Category

Industry Blogging is Dead

December 7, 2008

What am I really supposed to write about?

Should I write about how print is dying and magazine blogging has taken over?
…Okay wrote about it.

Now that the magazine world is almost fully caught up to the blog world, where does that leave industry bloggers?

I only read twitter and lolcats.

sorry 😦

When Print Emulates Web

February 9, 2008

Today while doing my cardio and reading magazines, I noticed something completely awesome in Inc. Magazine. I originally picked up the magazine because the front cover story was “How the Ford Model Agency Became the Hottest Thing on YouTube.” I actually didn’t know that the Ford Model Agency was successful doing digital videos, and after reading the story, I know now why.  It helps that the agency is compiled of beautiful women. Beautiful things are easy to look at and definitely have the best potential at going viral.

Inc. Magazine

Thumbing through the magazine I noticed that they tried to throw you back towards their website constantly.  Every article was about one of their online bloggers, giving links of more articles to read, more things to participate in on their site. And the awesome part was, every link that was printed on the page looked like a link as it appears on the web.  I don’t know what genius thought of this, but sure enough, when I got home from the gym…. I went to Inc.com.

I am now definitely considering a subscription to Inc., as I am already subscribed to Wired, and I need more reading material for my long daily rides on the F Train. For the price of about $10 for the year, I can’t go wrong.

Any other recommendations of awesome reads are greatly appreciated.

Social Media is Fattening!

January 7, 2008

Fattening

Warning: This is a RANT. It is completely my opinion. There are no calories in Social Media…..

In every effort to keep the holiday spirit alive, I have been doing a lot of research on New Years Resolutions and how it played a big role on Social Media websites. Personally, I have made many New Years Resolutions not only for my usage of Social Media, but personally.   How lovely I can intertwine the two!

Call me a pessimist, but I feel that Social Media has a huge impact on my energy levels.  I notice that I have seriously put all of my energy and thought into Social Media.  It tires me out… I look at the time on my laptop and it is already 11PM by the time I am done with my nightly updates. I Sometimes choose to check my readers instead of working out, or walk the dog.  Now this is a contradiction to my Resolutions!!

How does one make Resolutions to do a better job of understanding and keeping up with over 25 Social Networks, reading more blogs and Working out more & Living a Healthy Lifestyle? I try to practice healthy balances… How does everyone else do it?

I saw this post once on Edgadget of a laptop on a treadmill…

I wonder how the people in my office would feel if I moved this into my cubical?!

laptop treadmill

Online Holiday Shopping

December 13, 2007

With Christmas almost near and Hanukkah just being us, I spent much time shopping for gifts online. I would say on average, I often use Amazon over most e-commerce sites. It is also fair to say that I bought 95% of my gifts online this holiday season.

Thanks to social coupon site Retail Me Not, I was able to track down codes to save tons of money at many different e-commerce sites.  Therefore I was not restricted to Amazon, where my selection was limited (compared to shopping all over the internet).

Another site that is ultra helpful for shopping online is Slickdeals.net which also points out promotional codes, for off and online shopping.

If  you are looking for other helpful shopping sites, here is a list:

  1. Google’s Online  Shopping Site
  2. Overstock.com
  3. Yahoo’s Online Shopping Site
  4. Shop.com
  5. Couponchief.com
  6. Shops of the web
  7. Cyber Monday
  8. C Net Shopping
  9. Biz Rate
  10. Sky Mall

…….There are literally a million more e-commerce sites (to buy me presents from), but these probably the most general. So of course, I tried to explain to some people why I shop online, and I tried to convince them to do the same.

According to this helpful post at Useit.com :

Most Important Reasons People Shop on the Web
Easy to place an order 83%
Large selection of products 63%
Cheaper prices 63%
Faster service and delivery 52%
Detailed and clear information about what is being offered 40%
No sales pressure 39%
Easy payment procedures 36%

The Number One feature of shopping online for me is “No Sales pressure”.   I hate walking through a department store and being asked to buy something. Of course, they are only doing their jobs, but how annoying?!

Before shopping online, for those who don’t know, make sure to know your e-commerce privacy rights.

Happy Holiday Shopping

Topic of the Day: The Google Wedding

December 10, 2007

A big congratulations to Larry Page (Google Co-founder) and Lucy Southworth who got married on the British Virgin Islands this weekend.  Being on Virgin’s, Richard Branson’s island, it was a hefty wedding.
Bono, the U2 singer, was a guest and was expected to perform. The Red Hot Chili Peppers also played at the reception. (I only wish the same for my wedding, when it happens)

So with all the awesome festivities… where was Matt Cutts? Blogging his PubCon Recap? No invite?

Here is a Top 10 list of great posts with more about the wedding:

  1. Valleywag.com- Larry and Lucy
  2. Jeff Matthews is not Making this Up- Google Guy Doing Evil
  3. InfoWorld Daily- Google’s Virgin Marriage
  4. Inside Google
  5. The Times Online
  6. The Official Private Islands Blog- Google Co-Founder Marries
  7. Google Wedding: Co-Founder Finds a Bride
  8. Silicon Valley’s richest bachelor to wed
  9. A Very Google Wedding
  10. Google wedding details — eco-furniture, overcrowding, and Bono

Interview with Seo Chick: Julie Joyce

October 30, 2007

After attacking her post about Monkeys Chimps doing SEO, I decided to ask Julie Joyce for an interview. With a name that sounds like the name of a 5:00 News Weather Reporter, Julie co-owns Stroud (a SEO/SEM company) and Link Fish Media with her husband. She is extremely talented in the field of SEO and is a big music fan.

julie.jpg

So at around 12:30 AM the other night I put together all the questions I had for somebody I definitely look up to and respect.

#1 How did the 2 Seo-Chicks meet?
There are actually 4 of us who consistently write for the blog… Lisa and I just have the biggest mouths. I had briefly met Lisa at a LondonSEO party back in February of this year. I immediately liked her since she seemed completely insane and was Norwegian. How can you NOT like a Viking? It truly feels like I have known her forever now. She is one of my favorite people in the whole world and I completely adore her. Sounds sappy, but I seriously do. I’ve known Anita Chaperon for much longer, as we met around 18 months ago and worked together for awhile. Anita is the woman I wish I could be…very logical, never acts like an idiot in public, always has perfect hair, never says the wrong thing, etc. Those two got to talking at a later LondonSEO and decided to do something in the industry, and Anita mentioned my name as being a good third person so there you go. I actually just met Judith Lewis for the first time in person when I was in London a few weeks ago. It’s amazing how well we all fit together. They’re all women that I am friends with, and all women that I would have hand-picked if I had started the blog myself.

 

Lisa deserves a ton of credit for putting everything together and constantly being the face of the blog.

#2 How did you get involved in the SEO world?

It was actually kind of an accidental thing… A vacancy opened up on the SEO team where I was working, and they asked me to do it since I was the only person in the office with anything other than a straight technical background, having an English degree. I’d actually spent time on almost every team there at that point so it was one of those things where it’s not truly being asked whether you want to do it or not, it’s like an order that’s given in a nice way. It turned out to be something that was very intuitive for me as well though, and then I became the head of the team and learned more in a year than I thought was possible.

It was a very lovely turning point in my career because I was really sick of programming at that point and couldn’t imagine doing that for the next few years.

#3 Was it very hard to start your own company?

Is it very difficult to work with your husband in this industry?

It was insanely easy actually, but we were very lucky. My husband Jay landed a major client without really trying, so the financial backbone was there. It soon became a matter of whether I should stay at my old job and keep that security, or take a chance and join him. I don’t think that starting a company is usually as easy as it was for us. We’ve just started another one as well, called Link Fish Media, which handles large-scale link development work. Starting that one and working out the details was a bit harder than starting Str0ud, simply because we ended up hiring a few people to work for us.

Many people have asked how it felt to take such a chance, but Jay is the one who made the leap and I took longer to join him, so it honestly was not all that scary or difficult. I can recall a few moments of panic in the beginning but now I’ve gotten used to it. I actually worked with Jay at my previous agency as well, in the same tiny office! So we’re very used to each other and it generally works out.

There are certainly moments when we want to kill each other, but we try to never get too involved in the same exact things at the same time. I do tend to be slightly less nice to him than I would be to someone else because I’m so comfortable with him, which is why he drinks so much and does a lot of groaning in the corner with his arms wrapped around his knees.

However, that’s a nice outlet for me since I don’t feel the need to tiptoe around him and be nice when I really want to strangle him.

#4 What are your most favorite conferences to attend?

Do you find it easier or more difficult as a female attending these conferences?

I thought that the first SMX in Seattle was the best one so far. I’ve been to several different ones but that one had the best food (and good vegetarian food) and it was in one of the best cities on earth so I’ll pick it as the top choice. I think that it’s quite easy to be a female at a conference. I wouldn’t recommend eating a cream-filled eclair when you’re the only woman in a circle of men though. It’s certainly not a predatory industry, not that I have seen.

You don’t tend to have guys lurking around dark corners waiting to jump out at any halfway-decent female who wanders past, like in social work. I haven’t met anyone at a conference who’s been a jerk or rude or anything, so I don’t think my being female really has any effect on anyone else honestly, other than the guy who kept saying Lisa and I were like hot smart cheerleaders.

#5 Do you think Classic SEO is dying?

It does feel that way at times.

Of course my version of Classic SEO was cloaking the bejaysus out of most sites. I hated to let that go…there’s a big focus on new media now with everyone into social media marketing and optimizing videos and podcasts and voting on sites, etc. SEO has become more fun though, I will say that. It’s become more challenging, but it’s also easier to find help when you need it now, with the proliferation of really quality blogs out there with knowledgeable people actively writing about what they do. Forums were bigger back when I started, and there was a sense of not really wanting to let anyone know who you were so that you wouldn’t leave the door open for someone to figure out what YOU were doing and either do it better or report you.

I think that has definitely changed, and for the better.

#6 What do you think is next in this ever-changing industry?

I’ve actually thought about this for quite some time. I wish that I had some idea of what could be next, but I honestly don’t. I thought social media would have gone a bit sour by now so my opinion on things like this is mostly invalid.

The beauty of this industry is its constant change, and I think that being able to accurately predict the next change would take some of the fun out of it.

Of course, I’m saying that because I lack vision.

#7 Do you think that tools like Facebook are better than the constant challenge of using Digg, Reddit, etc?

I do, yes. I love Facebook.

I make fun of it, certainly, but I absolutely love it. I love boring other friends with the minute details of my life, but I don’t find theirs boring. I’m really not a huge fan of sites where people vote for things. I think they are great for many reasons, but I am not that interested in what everyone else thinks is great when it comes right down to it. My likes and dislikes are quite different from most people that I know, so unless the majority of the people who use those sites start liking old punk rock and Philip Roth,

I’ll stick to poking Lisa on Facebook.

#8 Where do you see yourself in this industry in 5 years?

Hopefully being driven around town by some hot young SEO geek who has good taste in music and likes to buy boots for me as a token of his appreciation for being employed. One who makes perfect iced lattes and cleans the house in under an hour.

Is this a serious question? OK…I honestly have no idea.

I’ve not even been in SEO for 5 years yet, and 5 years ago I never would have predicted being the owner of two SEO companies and traveling around the world all the time.

I’d hope that both companies would still be going strong in 5 years and that I would still be in the thick of things.

#9 Whats your advice for me as a newbie “Chick” in this industry?

First of all, I think it’s great that you’re willing to call yourself a newbie.

This industry would go nowhere without new people coming in, asking questions, and shaking things up. As a female new to the industry, I would advise you to never dumb yourself down, but also never go overboard trying to prove anything.

Just be who you are, and everyone will respond to it.

People will argue back and forth over whether being female even matters in this industry, but whether or not it does, don’t ASSUME that it does. Wait and see. Maybe you’ll be treated differently or badly because of it, but give everyone the benefit of the doubt.

#10 Are you ever planning on inviting new chicks to write for the blog?

We really would love to! We have a new guest post series that’s about to debut, and we have several invitations out there already.

We’ve received some seriously fantastic comments from other SEOs about the the blog being something enjoyable to read, so we want to maintain that no matter what. We’re definitely not set on never asking anyone else to join, but we’re trying to let things happen organically.

I think that the guest post series will be really nice, since we’re very interested in other women writers. We like the offbeat, as you may have noticed. We never want our blog to become a stodgy one, where you almost fall asleep reading it.

If the right blogger came along, I think we’d let her in provided she agreed with absolutely everything we said and promised to talk about how lovely we all are whenever possible.

So much thanks to Julie and the rest of the SEO-Chicks for keeping the HOT in SEO and attitude in Blogging.