Archive for the 'Pubcon' Category

Search and Blogging Reporters Forum

December 7, 2007

This live forum was pretty cool and extremely entertaining.

Speakers: Andy Beal, Rand Fishkin, Michael McDonald, Lee Odden

Some great things I learned from this forum:

  1. Advertising money is going away from print and towards online ads.
  2.  More than 7,000 journalists have lost their jobs in the past year due to blogging popularity.
  3. The NYTimes print sales are going way down, but their online ad sales are very expensive.
  4. It is best to pick a niche to blog about.  When you are passionate about a topic, it makes you more of an expert in your field and easier to monetize.
  5. SEO blogging needs to be done timely and carefully because it is so saturated and dangerous.
  6. Look for opportunities to write similar posts to your most successful posts.
  7. Contests are a great way to pull rank,
  8. Multimedia is great for branding but does not improve readership.  Many people choose not to watch videos because they are at work (sound) or they are mobile browsing.
  9. People in the SEM/SMM/SEO industry do not click on ads, blogging more in a niche opens up these ads to a different vertical.

There is more on the Search Engine Round Table.

There is also a really in depth coverage of the forum done by GrayWolf. 

There is also a great recap of the whole day , as well as this one by Lisa Barone @ Bruce Clay.


Matt Cutts on the Hot Seat

December 7, 2007

This morning @ 9AM there was a Keynote Coffee Chat: Matt Cutts from Google on the Hot Seat, and it was great.

There were a ton of live bloggers typing away after everyone of Cutts words.

There were only around 15 questions asked and many were repetitive or silly.

Question 1: What is a typical day like at Google?

Answer: A lot of fun, new things come up everyday…… (typical answer)

Question 2: What’s the deal with Paid links?

Answer: The Official Google Blog shows a history of this topic. … Organic results are better for users.

There were many other questions, all of which I felt “avoided” the really good stuff. I mean .. of course he is Matt Cutts, and we are at a conference where I saw a man wearing a t-shirt that said “Don’t Tell Matt Cutts”…but come on!

For More on the Keynote Coffee Chat with Matt Cutts, read the Search Engine Round Table Recap.

Never Mess with a Fast Talker

December 6, 2007

Rae Hoffman

For those of you who have had the pleasure of seeing Rae Hoffman speak at a conference, you know she speaks really fast and has so many great things to say. So thankfully she put her PPT’s up for download: Here

Alternative Discovery and SEO

December 6, 2007
  Alternative Discovery and SEO – Feeds, PDF’s, and Blog SEO

Rick Klau

Moderator: Joe Laratro
Rick Klau, Strategic Partner Development , Google
Stephan Spencer, Founder & President , Netconcepts
George Aspland, Founder & President, eVision, LLC

Rick Klau, Strategic Partner Development for Google, was an excellent speaker who discussed the “no index” rule that both Google and Yahoo are respecting for RSS feeds.  Klau, who used to be with Feedburner, discussed how Feedburner offers free pro features now that they have been acquired by Google.  Klau also recommends feeding any site content for SEO purposes.  A site feed acts as a poor man’s site map, interesting!

For serious bloggers, Klau recommends checking out, which is a site that analyzes similar content and shows relationships.

Looking for more ways of distributing content? Klau recommends using Facebook professionally and importing your blog feed to distribute your RSS to all of your friends.

Stephan Spencer of Netconcepts gave the best blogging advice I have ever heard.  He gave quick tips, that are helpful and to the point.  You can read all of his blogging tips on his blog.

Las Vegas PubCon 2007: Day One Recap

December 5, 2007

Craig NewmarkToday was day one of Webmaster World’s Pubcon and to kick off the event was Craig Newmark, the creator of Craigslist who now works in Customer Service. Nemark gave a brief history of Craigslist and stated that he developed the brand completely by accident.

Craigslist, is up to 9 Billion page views per month which is only 8 million page views more than it was 8 years ago. I really thought that I would be hearing bigger numbers here, but there is no reason for Newmark to complain.

Craig says: “I kind of suck as a writer”….and of course you can judge yourself by reading his Blog.

His advice to online marketers actually utilizing Craigslist is to not miss use the system and to of course analyze CL culture before you decide to actually use it as a marketing tool. Newmark says that it can be ethical to do SEM on Craigslist but it is important to play by the rules or you will be flagged.

Social Marketing 101 : the Playing Field


This session discussed Personal, B2C, and B2B Social Media strategies for brand value and longevity. It is encouraged to use YouTube, Google Video, etc to promote your business.

Monetizing Social Media Traffic:

Speakers: Vanessa Fox, Michael Gray, Alexander Barbara, Laura Fitton:

    • Fox discussed the importance of keeping traffic by creating viral material but also having secondary content to keep people interested.
    • Fox also spoke about Search Traffic being more valuable than Social Media Traffic because Search Traffic= determined views and Social Media traffic= web browsers with no specific target interest.
    • Gray spoke about generated sales through SMM being most effective for physical products, consumer goods, impulse sales, and gadgets.
    • Gray also stated that if used correctly Digg can generate traffic that is anywhere from 60-100 page views per second!
    • Fitton suggested using Twitter for business. She recommends twittering about sales, and specials.
    • Fitton also suggests that we should look to the future and help people “buy”

Link Building Campaigns & Strategies:

Speakers: Jim Boykin, Rae Hoffman, Roger Montti, Greg Hartnett

  • Boykins’ speach discusses submitting sites to directories, writing to people to generate relationships, proving your human, telling webmaster HOW to link back to your site.
  • Boykin also discussed the importance of research. It is important to make sure that all link building is relevant to your content.
  • Hartnett stated the importance that directories are NOT the same as Paid links. He discusses how good directories have good sites and they are NOT all paid sites. It also helps for relevant traffic. People who use directories are experienced searchers and are looking for something specific.
  • Hoffman discussed the ups and downs of outsourcing link development. She thinks it is much better to train in-house link developers and monitor their work carefully until they have their “license”.
  • Montti spoke about link buys and banner ads. He also stated how important relevance to content is imperative when buying links.

Social Media & Search:

Speakers: Misty Locke, Chris Winfield, Liana Evans, Bill Hartzer

  • Hartzer discussed the keys to a successful SMM campaign: Vote, Participate, Add Friends, and Build Your Profile. “Do your daily homework”
  • Evans spoke about starting conversations to introduce your brand. She gave an important case study of the hardships of promoting competitive industries.
  • Winfield’s presentation gave terrific examples of why Search Marketing should always be using in conjunction with Social Marketing. He also shared a case study which proved that sales can be generated by Social Marketing if the correct approach is taken.
  • Winfield brought up important facts about traffic. Google traffic is sustained but the Digg effect can usually bring 10-50K visitors within 24 hours. Digg having the ability to influence the social media, should always be used along side SEM.

Pubcon Session

Loathing in Las Vegas

December 4, 2007

Thank goodness for meditation. This morning’s 6 hours flight into Vegas flight like so much more. Heavy winds out of JFK delayed take off and the flight took forever. I got into Las Vegas today around noon and I am so anxious for PubCon to start!

The Las Vegas Hilton is swarming with old ladies smoking Capris and PubCon early birds. There aren’t many places to eat at the Hilton but at least it is very close to the Convention Center.

My hotel room has two mysterious doors that are locked and lead to other rooms. That is something I do not like. But at least I got a King Size bed!

I plan to update sporadically about the conference and take as many pictures as possible for those of my friends who couldn’t make it out here.

Here are some pictures:

The Las Vegas Convention Center from my floor

My work station

I am really looking forward to meeting the SEO Chicks, Dave Davis, Brian Darrow, Jeannine Crooks, and other Facebook friends!

If you are in town, send me an e-mail. Let’s hook up!

Countdown to Pubcon Las Vegas 2007!

November 26, 2007

There is only one week left until my very first convention in the online marketing industry.   As I previously posted, I am attending alone and representing Flower Publishing & myself.  I am very excited but also very nervous.  Not only is this the first time I am traveling completely alone, but also being the first convention I am attending I am curious as to what to expect.

I am most interested in hearing Matt Cutts speak.  I am an avid reader of his blog and his important advice on the industry is extremely valuable. Of course, I am also looking forward to seeing Craig Newmark of Craigslist.

As an online marketer, I am most interested in networking.  I am very excited to meet and talk to other online marketers.  I want to hear success stories, as well as “not so much success” stories.  Being new to the industry, I am experiencing many hardships that I am sure my seniors have gone through and it would be great to hear some motivating stories rather than popping an Advil at 3AM due to a client headache.

I can’t wait to meet the people behind the ranking.   The people behind the top Sphinns,  the publishers of my favorite blogs and sites, and the experts.

I will be staying at the Las Vegas Hilton and I arrive on Monday at Noon.  If anyone else will be attending PubCon and has any advice for a “Newbie” please comment.

I want to know everything!  How many outfits should I bring? What is the dress code for sessions? What is the food like? How much extra money should I expect to spend? How do I get free shwag? What is an average drink price?… Things like that.

Any knowledge is greatly appreciated!

Going to Webmaster World’s: PubCon 2007 Las Vegas

October 24, 2007

I found out about PubCon in Las Vegas and at first thought that I wasn’t ready to attend such a grand event. But, why should I think that?? The site, clearly states:”Who should attend?

If you are involved in the production, marketing, or management of a internet web site – this is a must attend event.

Topic Areas To Be Addressed and Discussed:

* Search Engine Marketing, Optimization, Advertising, and Usage.
* Website Publishing. Technical grit as well as overall management.
* Website, domain, and Ecommerce site management.

During the time of the convention I will be managing 3 websites (2 being E-Commerce)and overseeing the development. * This was an old post on my other blog, and since then I have obtained new clients!

I have really learned a lot just through eBooks alone, but of course I’m still a beginner. I work side by side now with a development company and they have taught me so much.
I might not write code for my websites, but I have A LOT to do with every little thing. It’s become something I have a real passion for and I want to absorb it all! What better way than by just jumping in. I really look forward to this convention being extremely educational as well as a way to meet people who are doing what I want to do.

At first I was a bit intimidated by going to something like this, but having the support of my employer and the drive to learn more has definitely made me very confident that it will be tremendous for me. Also, it will definitely prep me for my Certificate in Internet Marketing.
I’m very excited but also very nervous. This will be my first ever business trip and I will be going alone to Las Vegas for 4 nights! I’m not so much interested in the night life part of it (I know this sounds like a lie), but more interested in waking up by 7:30 to be able to attend all the speeches on topics like: Brand Management, Affiliate Strategies and Content Strategies, E-comerce and Shopping Cart Optimization, Word of Mouth Marketing, Press and Public Relation Campaigns, Travel Sites, and more…
I booked the Las Vegas Hilton which is a short walk from the Convention Center with hopes of networking with other people who are attending the convention. My plans are not to drink or gamble but to mingle and learn. (* Well…. )I look at PubCon as a huge opportunity to learn and create.

I am really excited to go with my ever so talented friends at 10e20, Chris & Danielle Winfield. Chris will be speaking at the convention on the first day… So don’t miss him because he is so smart when it comes to SEO. He recently spoke at SMX and got amazing reviews. I have been lucky enough to receive great pointers from him when it comes to SEO and SMM.

I look forward to seeing everyone at Pubcon, networking, drinking and learning. If you will be attending, contact me! I will be staying at the Las Vegas Hilton, across from the Convention Center.  Add me as a Facebook Friend!