Archive for the 'New York City' Category

Ad Tech NY is coming!

October 28, 2007

For anyone interested in new marketing, Ad Tech NY is the place to be on November 5th. This 4 day event will have tons of speakers, sponsors, exhibitors, booths, and of course parties!! (Because networking is the most important part).

From Ad Tech NY:

save these dates for the 2008 show

Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it’s all here, under one roof. ad:tech… the business of modern marketing.

In my opinion as a beginner in the new world of marketing; it is extremely important to push your way into each and every event/conference having to do with marketing. Because the industry changes within seconds, the only way to stay up to date is to meet and correspond with people in the know.

Ad Tech is conveniently at the New York City Hilton, and various parties to follow. List of Parties on the Ad: Tech blog.

           

Any young marketer can go to school and get a BA in marketing, but without following up education with these conferences, your marketing tactics are yesterdays news.

Out of curiosity, I was pondering around Craigslist’s job postings to research requirements for the Internet Marketers position of various companies. 9/10 of them did NOT require a BA Degree. Instead all positions wanted to see proof of accounts on Facebook (also proof that you have created promotional groups within!), Del.icio.us, Reddit, Sphinn, etc. On top of those requirements, it was mandatory to e-mail the possible employer your blog in which you post about Web 2.0. And of course it is easy to apply to jobs by sending a link to your Linkedin.

It was only about 8 months ago that I started looking for a new job in the marketing field, and these tools were not as visible or easy to use to get desirable jobs. Almost makes me wish I started the job search later on… but everything happens for a reason.

If you will be at Ad: Tech NY or know about important network parties affiliated with Ad Tech, please get in touch with me!

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Return to the Upper West Side

October 18, 2007

NYC & Co. is basically in charge of the tourism market in New York City. In recent news, NYC & Co. is planning to change New York’s slogan from “I ❤ NY” to “This is New York”. I am unsure how I feel about this change, but I am sure the numbers will talk for themselves. It is a fact that every New Yorker saves $908.00 per year due to the tax dollars that tourists bring in, so this is not a market that we want to miss out on. Of course there is the argument that the appeal of visiting NYC will never fade, but there is always room for improvement.

Working for the New York City Pocket & Travel Guides, I am constantly sent to events hosted by NYC & Co. Last night’s Business Card Exchange was hosted in Harlem’s Terrace in the Sky. It is really exciting to be able to do my job in the classiest venues, drinking fine wine. I love shaking hands and mingling with the big shots at the top New York City business. Everything is about networking.

At the event I met a lot of potential clients. We spoke about advertising, internet marketing & the view of the skyline from the deck. I learned a few things from the people I spoke to. First of all, nobody had any idea how important SMM (Social Media Marketing) is and they have no plans of learning about it. These are the Marketing Managers of huge New York City companies and they have no idea where the marketing industry is going. I even met a man who didn’t like e-mailing people. Secondly, two men in the course of the night referred to woman as “pains in the ass”.

Currently I am reading reviews on the Blackberry Curve. What a beauty!

If anyone has it, please contact me and let me know what you think of it.Curve