Archive for the 'music' Category

iPod Loyalty

January 10, 2008

ipod It was only two holiday seasons ago that I received my first iPod as a gift from my parents. I was a bit later than the crowd, having enjoyed CD’s and being a musician, not wanting to go digital for what it was doing to the music industry.

It was in my Music Business class in college that it dawned on me that there was no way out and my love for music, gadgets, and culture must evolve and begin to use digital music gadgets.

Automatically, I wanted an iPod. Who had a better marketing campaign, acclaim, and cutting edge design? No other player would be acceptable. When I received my first iPod Nano that holiday season, I was really excited to take part in the downfall of CD sales.

Two years later having been surprised with a 3rd Generation iPod Nano, I have noticed that people who use iPods usually never make a switch to any others like Microsoft’s Zune, or Creatives, no matter how many great reviews these products receive. Surely, other brands have loyal consumers of their own, but it is nothing compared to Apple.

Apple’s release of the iTouch and iPhone this past year continued to further the domination of the industry. The appeal of the brand is just too much to resist. If I wasn’t equally loyal to my Blackberry, I would have purchased an iPhone.

The iPod 3rd Generation Nano is fantastic. I give it 9/10. CNet gave it 8/10 because they were not crazy about the new size, which I agree with. Ergonomically, I am not comfortable holding it….yet. I also love the 3 games it comes with because I am one of these people who can’t always read on my 2 hour train ride home.

Becoming so loyal to the Apple brand also made me feel more comfortable switching operating systems. Scary huh?

It made me wonder: How much popular is Nelly Furtado now compared to her pre-Apple branding days?


Kina Grannis, “Gotta Digg” Update

December 29, 2007

Kina GrannisKina Grannis is the Social Media Superstar of the month!

According to Snarfd, Kina Grannis popular song “Gotta Digg“, which I wrote about earlier this week has exploded on Digg and all around the blogosphere, has landed Grannis major attention in the music industry.

She recently appeared on The Drill Down, a show frequented by top Diggers and social media enthusiasts, where she spoke about the success of her video on Digg landing her management deals.

Her blog, (born Dec 15th, 2007!) was originally created to enter her in the Super Bowl Contest, is Two Weeks For Kina. Kina’s You Tube (born on November 14, 2007) video has acquired her Social Media success!

Kina GrannisStats:

Go Kina!

Down goes the industry!

October 30, 2007

As few may know, I used to be the front of a semi-popular NYC based music group called, Dayglow.  Being a part of that group taught me things that I may never learn anywhere else.  To make it in the worlds most difficult/saturated industry, takes endless hours of preparation and dedication!  We found ourselves working at our craft day and night for almost five years.  It took that long for our music to be heard by a few guys  under this guy:

Jeff Zucker is the CEO of NBC Universal. Please hold all comments until after the post!!  This morning I woke up and checked my Bloglines as usual and saw that Engadget posted a really amusing story about Zucker.

Seems like Zucker “flat-out said that Apple and iTunes had “destroyed the music business” in terms of pricing and that video was next unless “we take control.”

Seems like the $10 subscriptions to the Universal music catalogs are just not working.   iTunes brings in tons more money than Universal, who would’ve thought that would happen.  And apparently iTunes only paid Universal $15 Million on the sales, with NBC Universal giving the most content, surely that number is incorrect.

Two years ago, as I prayed for a record deal, I never thought that the music industry would be taking the nosedive it is today.  With the emergence of Live Nation and Myspace Records, the industry will take care of itself and grow to the new systems happening around it, but the death of the “Big Boys” is unavoidable.