Today was day one of Webmaster World’s Pubcon and to kick off the event was Craig Newmark, the creator of Craigslist who now works in Customer Service. Nemark gave a brief history of Craigslist and stated that he developed the brand completely by accident.
Craigslist, is up to 9 Billion page views per month which is only 8 million page views more than it was 8 years ago. I really thought that I would be hearing bigger numbers here, but there is no reason for Newmark to complain.
Craig says: “I kind of suck as a writer”….and of course you can judge yourself by reading his Blog.
His advice to online marketers actually utilizing Craigslist is to not miss use the system and to of course analyze CL culture before you decide to actually use it as a marketing tool. Newmark says that it can be ethical to do SEM on Craigslist but it is important to play by the rules or you will be flagged.
Social Marketing 101 : the Playing Field
This session discussed Personal, B2C, and B2B Social Media strategies for brand value and longevity. It is encouraged to use YouTube, Google Video, etc to promote your business.
Monetizing Social Media Traffic:
Speakers: Vanessa Fox, Michael Gray, Alexander Barbara, Laura Fitton:
- Fox discussed the importance of keeping traffic by creating viral material but also having secondary content to keep people interested.
- Fox also spoke about Search Traffic being more valuable than Social Media Traffic because Search Traffic= determined views and Social Media traffic= web browsers with no specific target interest.
- Gray spoke about generated sales through SMM being most effective for physical products, consumer goods, impulse sales, and gadgets.
- Gray also stated that if used correctly Digg can generate traffic that is anywhere from 60-100 page views per second!
- Fitton suggested using Twitter for business. She recommends twittering about sales, and specials.
- Fitton also suggests that we should look to the future and help people “buy”
Link Building Campaigns & Strategies:
Speakers: Jim Boykin, Rae Hoffman, Roger Montti, Greg Hartnett
- Boykins’ speach discusses submitting sites to directories, writing to people to generate relationships, proving your human, telling webmaster HOW to link back to your site.
- Boykin also discussed the importance of research. It is important to make sure that all link building is relevant to your content.
- Hartnett stated the importance that directories are NOT the same as Paid links. He discusses how good directories have good sites and they are NOT all paid sites. It also helps for relevant traffic. People who use directories are experienced searchers and are looking for something specific.
- Hoffman discussed the ups and downs of outsourcing link development. She thinks it is much better to train in-house link developers and monitor their work carefully until they have their “license”.
- Montti spoke about link buys and banner ads. He also stated how important relevance to content is imperative when buying links.
Social Media & Search:
Speakers: Misty Locke, Chris Winfield, Liana Evans, Bill Hartzer
- Hartzer discussed the keys to a successful SMM campaign: Vote, Participate, Add Friends, and Build Your Profile. “Do your daily homework”
- Evans spoke about starting conversations to introduce your brand. She gave an important case study of the hardships of promoting competitive industries.
- Winfield’s presentation gave terrific examples of why Search Marketing should always be using in conjunction with Social Marketing. He also shared a case study which proved that sales can be generated by Social Marketing if the correct approach is taken.
- Winfield brought up important facts about traffic. Google traffic is sustained but the Digg effect can usually bring 10-50K visitors within 24 hours. Digg having the ability to influence the social media, should always be used along side SEM.