Archive for the 'Conferences' Category

Executing Social Media L.A. Wrap Up

May 23, 2008

Executing Social Media L.A.

The Executing Social Media conference this year has produced many strong connections and have proved many wrong. A lot of people had great experiences being able to sit in on round-tables that discussed exactly what they needed to talk about and for others, it was just going over a lot of the same buzz words over and over again. But the great thing is that everyone participated. Whether you played the role of a teacher or a student you gained a ton of knowledge on socializing on social media which is topic I feel many people have a hard time explaining.

Got to meet Brian Solis of PR 2.0 who explained social bookmarking and networking sites and potential PR disasters and successes within them.

The one issue that really struck a chord with me is, Where is all of this going? The Future of Social Media, written by Jackie Peters for Mashable. Peter Shankman spoke on a lot of topics that I am sure people are thinking about with clear minds now. Everyone is always so consumed with how unorganized social spaces are, and naturally as an expert in his field, he reassured us that there will have to be a method to the madness soon. His thought, the future of social media is one grid, one feed, opt in or just watch. It’s really fascinating if you think about it.

One very important thing learned and reinforced by the pros is the necessary purchase of the Flip TV camera. First pointed out by Phil Gomes when he shared an interactive review of the ESM Live Will it Blend of a Rake. Showing how 3 minute videos are more powerful than commercial, more engaging, and can be put into interactive forums with communities like PR Open Mic.

Mental Note- order Flip TV Camera before getting back to NYC!!

flip tv camera

To see the Twitter feed of what things were being discussed at ESM, check the Summize of #ESM. Additionally, I have posted some videos on the Frozen2Late YouTube Channel.

On the plane ride back to NYC I am going to write some more in depth posts for the Morpheus Media MLog and the SEO- Chicks.

Is there anything you want to hear about specifically?!


Executing Social Media, Interactive Conference

May 19, 2008

I apologize for the lack of updating, I have been super busy at Morpheus Media. We are working on some amazing things over there, and in the midst of it all I have neglected this blog!

This week I will be attending Executing Social Media, Interactive Conference & Workshops in Los Angeles, California.  I was really interested in this conference, not only because it is purely about Social Media, but because it is an intimate conference with round-tables called; “How can brands survive in the new media universe?”, “Best Practices in Creating Online Communities”, and “Don’t Just Join, Participate and Contribute.”

Those titles definitely get me excited!  Additionally, Brian Solis will be speaking. I have been reading his PR 2.0 blog for quite some time now.  You might know him for

I am very excited because this will also be my first time in Los Angeles, California. And I am definitely interested in getting out of NYC for a little bit.

Definitely expect some more posts out of me here and over at SEO Chicks during the next week!

Social Media Mafia: The Big Sitdown in NYC

April 25, 2008

Last night was definitely a fun night.  Conversations made more sense than the last episode of The Sopranos, thats for sure.  Might be because I got to have dinner with the Conversation masters, members of the Social Media Mafia.

I got to meet a lot of wonderful people who were all in NYC for PodCampNYC. I love meeting Twitter efficient people who live cast and know how to bicker back and forth.


It was definitely a please to meet Chris Hambly, founder of the Social Media Mafia.

Fellow musician Jody Gnant from Pheonix who livecasts on Ustream about her life and her music.

David Blumenstein, who lives in one of my favorite neightborhoods and  assured me he has been involved in the internet since the 70’s (which is awesome).

Marshall Sponder, artist and web analyst from Brooklyn who handed me a really neat looking card with a self portrait on it.

Christine Cavalier & Annie Boccio, who from what I hear on Twitter is awesome at PodCampNYC.

And Julia Roy, who I have been following on Twitter and Facebook for a while and definitely was a pleasure to meet and share pizza with!

…Hope I wasn’t in too many Qik videos!

Search and Blogging Reporters Forum

December 7, 2007

This live forum was pretty cool and extremely entertaining.

Speakers: Andy Beal, Rand Fishkin, Michael McDonald, Lee Odden

Some great things I learned from this forum:

  1. Advertising money is going away from print and towards online ads.
  2.  More than 7,000 journalists have lost their jobs in the past year due to blogging popularity.
  3. The NYTimes print sales are going way down, but their online ad sales are very expensive.
  4. It is best to pick a niche to blog about.  When you are passionate about a topic, it makes you more of an expert in your field and easier to monetize.
  5. SEO blogging needs to be done timely and carefully because it is so saturated and dangerous.
  6. Look for opportunities to write similar posts to your most successful posts.
  7. Contests are a great way to pull rank,
  8. Multimedia is great for branding but does not improve readership.  Many people choose not to watch videos because they are at work (sound) or they are mobile browsing.
  9. People in the SEM/SMM/SEO industry do not click on ads, blogging more in a niche opens up these ads to a different vertical.

There is more on the Search Engine Round Table.

There is also a really in depth coverage of the forum done by GrayWolf. 

There is also a great recap of the whole day , as well as this one by Lisa Barone @ Bruce Clay.

Matt Cutts on the Hot Seat

December 7, 2007

This morning @ 9AM there was a Keynote Coffee Chat: Matt Cutts from Google on the Hot Seat, and it was great.

There were a ton of live bloggers typing away after everyone of Cutts words.

There were only around 15 questions asked and many were repetitive or silly.

Question 1: What is a typical day like at Google?

Answer: A lot of fun, new things come up everyday…… (typical answer)

Question 2: What’s the deal with Paid links?

Answer: The Official Google Blog shows a history of this topic. … Organic results are better for users.

There were many other questions, all of which I felt “avoided” the really good stuff. I mean .. of course he is Matt Cutts, and we are at a conference where I saw a man wearing a t-shirt that said “Don’t Tell Matt Cutts”…but come on!

For More on the Keynote Coffee Chat with Matt Cutts, read the Search Engine Round Table Recap.

Never Mess with a Fast Talker

December 6, 2007

Rae Hoffman

For those of you who have had the pleasure of seeing Rae Hoffman speak at a conference, you know she speaks really fast and has so many great things to say. So thankfully she put her PPT’s up for download: Here

Las Vegas: A Place for Marketers

December 6, 2007

Having been in theLas Vegas Hilton marketing industry for a few years now, I am noticing significant trends at networking events and the differences in people within the industry.

Marketers of the “old school” persuasion usually go to events to:

  • buy/sell
  • examine competition
  • get out of the office
  • meet clients
  • get free shwag

Marketers of the “new school” persuasion go to networking events for those reasons as well. However, this is the lifestyle. If you are an online marketer, you cannot miss important networking events. Networking= business.

Branding yourself as an online marketer, in Las Vegas at one of the largest conventions of the year is tricky. I see many people here who are really working hard at branding themselves as online marketers and I see many “Superstars” whose faces are well known by everyone, and have celebrity status amongst the convention.

The simplest strategy for online marketers:

  1. Come to networking events as a brand. example: Shoemoney has a name, but it doesn’t matter because he has created a successful brand, and everybody in Vegas knows Shoemoney.
  2. Get Known in your community. Many people here are great at networking, quick hello, introduction, 30- second pitch, wink, smile, business card, and move on. (This produces links)
  3. Start Conversations. The best thing about Pubcon, and other networking events is building relationships. Creating real life relationships with people in the industry are insanely beneficial. These are the people who will vote for your stories, send you traffic, give advice, and buy you drinks- and it is a mutual relationship!

The WynnTwo days at Pubcon, has really given a crash course on the industry. There are many “to-dos” at the convention, and a lot to learn as the industry keeps changing. One thing that sticks to mind is a quote from Rae Hoffman at her session: “If your an online marketer and you not marketing yourself, how will your clients believe you can market them?”

Stephanie Since many people say I don’t look like my picture….. If you see me and recognize me… say hello!

Alternative Discovery and SEO

December 6, 2007
  Alternative Discovery and SEO – Feeds, PDF’s, and Blog SEO

Rick Klau

Moderator: Joe Laratro
Rick Klau, Strategic Partner Development , Google
Stephan Spencer, Founder & President , Netconcepts
George Aspland, Founder & President, eVision, LLC

Rick Klau, Strategic Partner Development for Google, was an excellent speaker who discussed the “no index” rule that both Google and Yahoo are respecting for RSS feeds.  Klau, who used to be with Feedburner, discussed how Feedburner offers free pro features now that they have been acquired by Google.  Klau also recommends feeding any site content for SEO purposes.  A site feed acts as a poor man’s site map, interesting!

For serious bloggers, Klau recommends checking out, which is a site that analyzes similar content and shows relationships.

Looking for more ways of distributing content? Klau recommends using Facebook professionally and importing your blog feed to distribute your RSS to all of your friends.

Stephan Spencer of Netconcepts gave the best blogging advice I have ever heard.  He gave quick tips, that are helpful and to the point.  You can read all of his blogging tips on his blog.

Las Vegas PubCon 2007: Day One Recap

December 5, 2007

Craig NewmarkToday was day one of Webmaster World’s Pubcon and to kick off the event was Craig Newmark, the creator of Craigslist who now works in Customer Service. Nemark gave a brief history of Craigslist and stated that he developed the brand completely by accident.

Craigslist, is up to 9 Billion page views per month which is only 8 million page views more than it was 8 years ago. I really thought that I would be hearing bigger numbers here, but there is no reason for Newmark to complain.

Craig says: “I kind of suck as a writer”….and of course you can judge yourself by reading his Blog.

His advice to online marketers actually utilizing Craigslist is to not miss use the system and to of course analyze CL culture before you decide to actually use it as a marketing tool. Newmark says that it can be ethical to do SEM on Craigslist but it is important to play by the rules or you will be flagged.

Social Marketing 101 : the Playing Field


This session discussed Personal, B2C, and B2B Social Media strategies for brand value and longevity. It is encouraged to use YouTube, Google Video, etc to promote your business.

Monetizing Social Media Traffic:

Speakers: Vanessa Fox, Michael Gray, Alexander Barbara, Laura Fitton:

    • Fox discussed the importance of keeping traffic by creating viral material but also having secondary content to keep people interested.
    • Fox also spoke about Search Traffic being more valuable than Social Media Traffic because Search Traffic= determined views and Social Media traffic= web browsers with no specific target interest.
    • Gray spoke about generated sales through SMM being most effective for physical products, consumer goods, impulse sales, and gadgets.
    • Gray also stated that if used correctly Digg can generate traffic that is anywhere from 60-100 page views per second!
    • Fitton suggested using Twitter for business. She recommends twittering about sales, and specials.
    • Fitton also suggests that we should look to the future and help people “buy”

Link Building Campaigns & Strategies:

Speakers: Jim Boykin, Rae Hoffman, Roger Montti, Greg Hartnett

  • Boykins’ speach discusses submitting sites to directories, writing to people to generate relationships, proving your human, telling webmaster HOW to link back to your site.
  • Boykin also discussed the importance of research. It is important to make sure that all link building is relevant to your content.
  • Hartnett stated the importance that directories are NOT the same as Paid links. He discusses how good directories have good sites and they are NOT all paid sites. It also helps for relevant traffic. People who use directories are experienced searchers and are looking for something specific.
  • Hoffman discussed the ups and downs of outsourcing link development. She thinks it is much better to train in-house link developers and monitor their work carefully until they have their “license”.
  • Montti spoke about link buys and banner ads. He also stated how important relevance to content is imperative when buying links.

Social Media & Search:

Speakers: Misty Locke, Chris Winfield, Liana Evans, Bill Hartzer

  • Hartzer discussed the keys to a successful SMM campaign: Vote, Participate, Add Friends, and Build Your Profile. “Do your daily homework”
  • Evans spoke about starting conversations to introduce your brand. She gave an important case study of the hardships of promoting competitive industries.
  • Winfield’s presentation gave terrific examples of why Search Marketing should always be using in conjunction with Social Marketing. He also shared a case study which proved that sales can be generated by Social Marketing if the correct approach is taken.
  • Winfield brought up important facts about traffic. Google traffic is sustained but the Digg effect can usually bring 10-50K visitors within 24 hours. Digg having the ability to influence the social media, should always be used along side SEM.

Pubcon Session

Loathing in Las Vegas

December 4, 2007

Thank goodness for meditation. This morning’s 6 hours flight into Vegas flight like so much more. Heavy winds out of JFK delayed take off and the flight took forever. I got into Las Vegas today around noon and I am so anxious for PubCon to start!

The Las Vegas Hilton is swarming with old ladies smoking Capris and PubCon early birds. There aren’t many places to eat at the Hilton but at least it is very close to the Convention Center.

My hotel room has two mysterious doors that are locked and lead to other rooms. That is something I do not like. But at least I got a King Size bed!

I plan to update sporadically about the conference and take as many pictures as possible for those of my friends who couldn’t make it out here.

Here are some pictures:

The Las Vegas Convention Center from my floor

My work station

I am really looking forward to meeting the SEO Chicks, Dave Davis, Brian Darrow, Jeannine Crooks, and other Facebook friends!

If you are in town, send me an e-mail. Let’s hook up!