iPod Loyalty

January 10, 2008

ipod It was only two holiday seasons ago that I received my first iPod as a gift from my parents. I was a bit later than the crowd, having enjoyed CD’s and being a musician, not wanting to go digital for what it was doing to the music industry.

It was in my Music Business class in college that it dawned on me that there was no way out and my love for music, gadgets, and culture must evolve and begin to use digital music gadgets.

Automatically, I wanted an iPod. Who had a better marketing campaign, acclaim, and cutting edge design? No other player would be acceptable. When I received my first iPod Nano that holiday season, I was really excited to take part in the downfall of CD sales.

Two years later having been surprised with a 3rd Generation iPod Nano, I have noticed that people who use iPods usually never make a switch to any others like Microsoft’s Zune, or Creatives, no matter how many great reviews these products receive. Surely, other brands have loyal consumers of their own, but it is nothing compared to Apple.

Apple’s release of the iTouch and iPhone this past year continued to further the domination of the industry. The appeal of the brand is just too much to resist. If I wasn’t equally loyal to my Blackberry, I would have purchased an iPhone.

The iPod 3rd Generation Nano is fantastic. I give it 9/10. CNet gave it 8/10 because they were not crazy about the new size, which I agree with. Ergonomically, I am not comfortable holding it….yet. I also love the 3 games it comes with because I am one of these people who can’t always read on my 2 hour train ride home.

iPod
Becoming so loyal to the Apple brand also made me feel more comfortable switching operating systems. Scary huh?

It made me wonder: How much popular is Nelly Furtado now compared to her pre-Apple branding days?

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