Starting up Successful Social Media Marketing

October 19, 2007

Tonight I met with Michael & Tim who owns Cosmic Kites in Long Beach, LI. Before I met them I had no idea what Kiteboarding or Kite Surfing was. It seems really exciting! They hired me to put together a SMM Plan for their E-Commerce site. Within every niche, there is a target audience, and it is my job to find people who are into Kite Surfing while they are Surfing the web.

Kiteboarding MagazineI am going to pick up one of these magazines and learn as much as possible about the people who are interested in this sport as well as research how a kiteboarding fanatic browses the web.

Kiteboarding is popular by the water.. (duh!). In New York, it is most popular in Long Beach and The Hamptons. It is also hot in Australia, New Zealand and Canada.

According to Wikipedia: “Kitesurfing , also known as kiteboarding, involves using a power kite to pull a rider through the water on a small surfboard or a kiteboard (a wakeboard-like board).”

On the Cosmic Kites website, they guys sell boards and gear around the world. They also offer lessons and beginner packages. I’m really excited to be working with them.

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One Response to “Starting up Successful Social Media Marketing”


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